Mobe Training : If he were around today, Claude Hopkins would be really impressed with how easy it is to measure the effect of one’s marketing efforts.
Hopkins, who passed away in 1932, was a U.S. pioneer of effective direct response advertising—how to know you’re getting the most return for your marketing dollars—which he talked about in his influential 1923 book, Scientific Advertising.
How Good Was Hopkins at Getting Results?
Mobe Training : In 1907, an advertising agency hired him for $185,000 a year to run their campaigns and that’s approximately $4.5 million today.
As it started with Hopkins, which has continued for all the years prior to the internet, the surest way to measure response to a marketing campaign was to include a coupon in ads that people could cut out and mail to claim a free sample, booklet, or other no-obligation free offer.
Mobe Training Tips:Digital Marketing
Mobe Training : With tools like Google Analytics, you can monitor various metrics for your website or landing pages and get an accurate picture of how profitable your advertising is. Here are the seven most important metrics to monitor:
Total number of visits:This raw number of visits is the first thing to look at, preferably in relation to previous months or weeks. This way, you can know if your campaign is still strong or is falling off and needs review.
Bounce rate: When a visitor arrives to your site but clicks away without looking at any other pages, they are said to “bounce.” Ideally, you’ll want a low bounce rate as it indicates that the content on your site is helpful or compelling.
A consistently high bounce rate may indicate the opposite. However, the entire subject is a bit controversial as the information on a particular page may be so comprehensive that a visitor already gets what they were seeking with no need to look further.
Traffic source: Visitors arrive on your site or page from somewhere. The “Acquisition” section of Google Analytics (GA) breaks those sources down into four categories: direct (using your site’s URL), referrals (other sites your visitors clicked to go to your site), organic (using search engines), or social (through social media).
A review of channel-specific traffic will reveal strength or weakness in social media marketing, content marketing, SEO, and more.
New sessions: This GA metric will tell you the percentage of new site visitors versus the percentage of repeat visitors based on a specific time period. A high rate of repeat visitors tells you that your content is helpful and/or compelling. When that number begins to drop, you know it’s time to pay some attention to the value of your content.
The following metrics deal more with the strength of your sales efforts:
Total number of conversions: This is a big factor in determining the effectiveness of your marketing efforts. You can track this directly on your website, depending on what you consider a conversion (an opt-in, a sale, etc.) or you can set up a “goal” in GA to track a specific action or completed activity.
Cost per lead: If you use paid advertising, such as pay-per-click campaigns, you would divide the cost of the ad by the number of opt-ins it got. This, of course, would be calculated separately for different lead-generating channels.
Close-to-lead ratio: What are your most effective sales pages? Who are your most effective sales people? The answer is in this question: How many leads turn into closes?
Divide the number of sales into the number of leads to get the ratio. Improve the ratio by isolating where your sales effort is weak and strengthening it using better copy or a more motivated or skilled salesperson, etc.
Mobe Review : Time management is an issue for most ordinary individuals on a daily basis. As an entrepreneur running a business, it is absolutely crucial.
Most companies are running a lot of projects and tasks all at the same time—and sometimes, it’s difficult to keep track. Smaller projects are easy to manage using a simple sheet containing progress status and due dates. Larger projects; however, might benefit from the use of a PERT chart which outlines everything in detail, from start to finish by showing a hierarchy of tasks in graphical form.
Mobe Review : PERT is an acronym for Program Evaluation Review Technique which is a visual representation of steps for a project to efficiently finish it on time.
Above is an example of a PERT chart layout. There are a lot of styles and formats to choose from online and it doesn’t have a standard way of doing it. You can use whichever is convenient for you.
The goal is to start plotting tasks backwards from the due date to ensure that you’ll accomplish the project on time. Writing it out on paper is the best way to plot tasks and sequence of events. But if you find it comfortable to directly create it on a computer application or program, do it.
Creating a PERT Chart
Mobe Review : A PERT chart needs the full outline of a project with a checklist and a specific timeline. Project managers are the ones in charge of overseeing progress and the people who know best to construct a PERT chart. They know the details of the project, can breakdown tasks, accurately categorize it in order of priority, assigning people responsible for each task, as well as estimate the deadlines for each milestone.
To successfully manage your project using a PERT chart, consider the following tips:
Whether or not you’re the one setting the deadline, think things through carefully before mapping out the PERT chart. Pay attention to details and check if the due dates are feasible along with the workload involved.
When working backwards from the due date, assume the necessity for wiggle room, in case a setback occurs and rattles the project timeline—or the unexpected happens.
Use the Critical Path Analysis (CPA) planning tool to assist you in organizing your PERT chart. It can help you identify which tasks can be delayed, if necessary, and which ones must not fall behind.
PERT Chart Disadvantages
Mobe Review : When a project is extremely complex, it would be difficult to break it down into workable sections. One way to solve this issue is by using a Work Breakdown Structure (WBS) tool. There are many similar tools which you can find online that offer free trials.
WBS tools are used to help you analyze the scope of a project, especially for a large one. Unfortunately, it doesn’t tell you how to lay out the tasks and timelines. It can; however, assist you in creating a Gantt chart.
Invented by Henry Gantt in the early 1900, a Gantt chart is used in much the same way as a PERT chart, except it lacks the detail necessary for many of today’s complex business projects. Though, it can assist in helping to map out timing before creating the PERT, which is crucial.
Mobe Matt Lloyd :For the past few weeks, I’ve been reflecting on how the year 2015 was for me, in both my business and personal life. There was definitely a lot of upside, but there’s still room for improvement.
I’ve given a lot of thought to what is needed for me to reach the next level and keep MOBE, its partners, and affiliates expanding and prospering in 2016.
It might surprise you to hear me say that my personal productivity was absolutely terrible last year. Throughout my days and nights, I spent a lot of time in front of my computer and was certainly busy … but not as effective as I could have been.
There were a few key productivity killers for me: checking email, Skype, Facebook, and WhatsApp. (I’ll admit, I also spent a fair bit of time on Tinder, too.)
Besides being distracted with these things, I was constantly changing direction throughout the day, starting different tasks but rarely finishing any of them. At the end of the day, there were a bunch of loose ends with nothing major accomplished. Again, it was another instance in which I was busy but not necessarily effective.
Lastly, my productivity suffered from my lack of a structured schedule. Most days, for the past few years of MOBE’s rapid growth, I have had no set wake-up time, because I’ve always liked the freedom of being able to sleep in. So, my working hours are very strange to most people, like going to sleep at 5:30am and waking up around lunchtime or later.
The Following Are among the Resolutions I Am Going to Make in 2016, if Maximum Productivity Is to Be Realized:
Greatly reduce or totally eliminate the distractions—Facebook, WhatsApp, etc.
Complete my tasks in a timely manner.
Travel less, attend only the essential events, and reduce overall stay time.
Establish a structured daily routine and set hours.
Right off the Top of My Head, Here Are Some Things That Will Be the Most Profitable Use of My Time:
Seeking out and interviewing managerial talent for the company: People who can be in leadership positions and help take us to the next level.
Putting all my focus on front-end marketing campaigns: And hitting the minimum input numbers to get the desired output numbers we need.
Proactively investing my money: For the last few years, I have been building up my cash reserves. All my focus has gone into building the company, with very little focus on investing the proceeds.
Personal Health and Development
In 2015, I got into better shape. I exercised regularly (still do) and lost weight but behind the scenes, it’s far from ideal.
It’s a little embarrassing to admit it, but every night, I eat a bag of Twisties (similar to “Cheetos” in the U.S.) and a whole block of Cadbury chocolate—more than 2,000 calories altogether. I’ve been doing this for a long time as my “little reward” at the end of the day and though I want to, I haven’t been able to just quit cold turkey.
I know this is not good and it will ultimately defeat my efforts to stay in shape.
For some time, I’ve been thinking about hiring a personal chef but I’ve put it off again and again, mainly because I thought it would be a waste of money. But if I were eating healthier on a regular basis—and paying for it—I’d be less inclined toward poor snacking choices.
In the area of personal development, I see that, though I did read business-related books every day, I slipped into the mode of reading just for the sake of increasing my knowledge.
Below are ways which I can improve this situation in 2016:
Replace my chocolate craving with healthier options—snacks that are organic and not full of processed ingredients.
Have a personal chef come every two days and prepare meals for the following two days.
Increase my exercise regimen with bi-weekly boxing lessons.
Monitor my daily weight (already doing this) and keep a chart of it to make sure it’s trending in the right direction.
Consistently stay under 78kg (170 lbs), be lean, muscular, and in great shape.
Read books or listen to audio versions 30 minutes a day about topics that I feel can provide what I need to know more on taking MOBE to the next level.
State of MOBE
Overall, it was a good year in terms of sales growth—we were profitable.
While profitability is definitely a good condition to be in, one of the biggest dangers is that you can become too complacent enough not to see if all revenue sources are in fact profitable. It’s very easy for the profitable revenue sources to hide the unprofitable ones. If you’re not paying attention, those losses can begin to pile up.
Speaking of planning, I will give you a “for instance.” Last year (and ever since we started), we’ve never had proper budgets or forecasts in place for all divisions. We’ve just winged it, really. And though production has been generally good all around, we’ve never assigned weekly targets for each division to hit. That’s all part of planning.
In 2016, my overall goal is to triple the size of MOBE—triple the revenue and triple the commissions paid out to our affiliates.
How? Well, as one of my own mentors always says to me: “Metrics, metrics, metrics.”
Last year, I monitored gross sales daily against what we projected to do that month and how that number relates to our previous record month. (Were we 22% up? 15% down?) I knew exactly what targets we had to accomplish every day to beat our previous highest-ever. By paying attention to the numbers and driving action to make those targets, we beat it again and again.
In 2016, we have already started to break down the revenue targets for each division (e.g. events, phone sales, etc.) and, based on the last 12 months of data, determined how many front-end units are required to hit those targets.
Here’s What I’m Doing to Ensure That We Reach These Targets:
Monitor MOBE’s revenue metrics:
And engage in a daily obsession on how to improve them and reach the daily and monthly goals.(How obsessed? Last year, I checked the numbers on a massive flat-screen monitor over my desk. Now, I have it on my iPhone. I can see the targets for both daily and monthly revenues, and also what the business needs to be averaging right down to the hour to meet those targets. Every time I look down at my phone, I will see those numbers and be reminded not to squander time.)
Goal reviews: Thirty minutes each day, I will review goals. I have a small storage room in my apartment that I made into my “Focus Room.” Twice a day, I will go in there just to review the monthly and daily targets. With this undistracted time and space, I can determine what I need to do to stay on track.
Twice a week: I will review our metrics with my CFO; then relay that information to our sales managers (phone sales and event sales).
Maximize live events: All over the world with daily focus on event registration numbers. I will take the numbers with me in my “Focus Room” sessions to determine what’s needed to make the daily targets and overall attendance.
Create weekly reports of: Net Posting high gross sales figures is great but it’s not the whole truth. Net sales tells you if you’re actually making a profit.
Future of MOBE
I’ve been saying for some time now that MOBE seeks to be the #1 small business training company. In actual practice, what this means is that we will be repositioning the perception of MOBE in the marketplace from a home business opportunity to an educational or seminar company. Mainly, I want to do this because it’s much more scalable and we can target mainstream business owners as well.
To pull this off, we will be changing some of our key programs in the first quarter of the year. We’ll be making changes to our compensation plan as well. To ensure a smooth transition, I want to make sure that I am not rushing into these changes.
Here’s Some of the Ways We Will Carry out This Shift:
Meet with affiliates and sales teams:
I’ll be talking to our top affiliates, sales managers, and sales reps to make sure that we don’t make any abrupt changes that affect our current conversion rates.
Build an eight-person in-house marketing team: With full-time copywriters, to create the campaigns and bring about the shift in perception.
Focus on selling more: I’ll present a major sales webinar every week. I’ll also have new offers ready for the affiliates, twice a month at the minimum.
I will take an active role: In creating business for the company by generating inbound leads through our affiliates and through our corporate media buys.
Update our email marketing strategy: First, I will create a much better segmentation of the lists. Then, I will start getting daily emails out—every single day. And everything we send out will be at a higher level of quality, even if it means we have to take an extra hour or two to get the format, design, and copy “just right.” Nothing is more important than maintaining and improving our relationship with our list.
Improve communication with affiliates: On promoting events (including much more advance notice).
Stronger MOBE affiliate support, especially for our top earners: Daily reports, concierge service, whatever they need.
Monday affiliate “State of the Company” address: I’ll be having many more webinars to engage our affiliates and to communicate important changes.
These are just a few of the things I’ll be doing to expand and reposition MOBE. (I could have told you a lot more but I was trying to keep it to about 2,000 words.)
One lesson that I have learned and practiced with success is that by writing down my goals and putting them up for all to see (as I’ve done here), I create a sense of accountability with everyone and do what I say I will do.
Mobe Scam Tips :Do most people lose money in the stock market? I could just type either a yes or no and leave it at that but let’s take a deeper look at the question. The sad reality of the stock market is it can produce the extremes on both sides. Right now there is probably a trader ready to jump off a bridge from trading losses while another trader is sipping Crystal in a private jet from trading wins. The real question is what separates these two. After all it’s the same market for everyone right? Here are a few areas why I think traders/investors get it wrong from the start.
No End Game
Mobe Scam Tips : Most investors/traders have great ideas but they have no end game or exit strategy. If you buy a stock the main goal is to sell it for more than what you paid for it. This may sound elementary yet there were trillions of profits wiped out in both the dot com bubble of 2001 and the credit crisis of 2008, all from investors who did not sell positions or refused to take profits allowing all those gains to vanish. The saying is “You haven’t made a dime unless you take the profits.” You can have a million dollar trade but unless you book some of that profit it’s just a bunch of numbers on a statement that means nothing, numbers that can easily vanish in a market correction. Wealth isn’t built on gains it’s built on taking profits. Otherwise it’s as if they never existed at all.
Mobe Scam Tips : Nothing lasts forever and that is especially true in trading or investing. The stock market is an ever changing animal. The stocks or investments that are hot today may be worthless next year. (More of a reason to constantly take profits.) The way we do business today may radically change in the future. When I first started trading stocks were still listed in fractions not cents. Most trades were done via the telephone and not by the click of a button like it is now. And there certainly was no social media or High Frequency trading firms around in the numbers they are today. Each one of these events has changed the way we do business and make trades. The way we access our information has changed and the way the stock market behaves has changed as well. If you don’t change with it you will go backwards.
Accepting the Real
Mobe Scam Tips : Some people feel the need more than others but for all of us to some degree we feel the need for something to make sense and if there is something that does not make any sense at all it’s the stock market. Let me explain. Let’s say you research a certain company diligently and you feel they will grow exponentially. Based on that information you decide to buy the stock. When the company reports earnings you were right, their profit grew triple or quadruple yet the stock tanks. You don’t get it so you hold but it keeps going down and down but you won’t sell the position because you don’t understand how it could possibly be going down so much when everything about the company sounds so good.
However, in this situation, the only thing you should understand is that you are losing money; that is the reality. In other words people lose money because they trade what they believe not what they see. Most people can’t separate themselves from this emotion. For those reading that do not believe me about the market being irrational or not making sense just look at the charts on the following stocks: GENE DGLY LAKE VLTC PBMD you’ll see what I mean.
Mobe Scam Tips : Education will be the sole source as to whether or not you will win/lose money in the stock market. I don’t mean high end university education or a current profession that required a substantial amount of education to achieve such as a doctor, engineer etc. You need specific stock market education if you intend on keeping your money and becoming rich. Too many people neglect this area. They feel they can read a few articles in money magazine and get by or if they are good with numbers they can figure this out to. I don’t care how smart you think you are you cannot compete with algorithms, hedge funds, highly funded institutions and market manipulators without taking the necessary time to educate yourself. If you are not willing to do that then don’t even bother trading. Sure you may learn along the way but chances are you will run out of funds before you turn the corner.
The stock market can put more wealth in your pocket than just about any other career out there. In fact the majority of the world’s richest people are tied to the stock market in some fashion However, there are no short cuts. You can have all the success you want but you are going to have to work for it. As a full time trader and a stock market teacher I’m surprised on how many people enter this field under the expectation that it’s a place of easy money. Once people find out it’s not many of them just quit. That is why the turnover rate is so high. Not because they can’t make money; it is because they underestimated it.