Mobe Training : Increase Your Open Rates

The subject line of your email is perhaps the most important part of the email. It is the first impression that determines whether your email gets read or not. You should spend time creating a smart subject line that will capture the attention of your email recipients and compel them to open the email and read.

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Below are 9 types of emails subject lines that will increase the chance of your email getting read.

Straight-to-business Lines

This kind of subject lines do not tarry around. The go straight into what the email is about, for example ‘70% Off all Merchandise’. Time is of the essence for many people, and many will just pass to the next email if they cannot tell what your email is about from the subject line. This is why these kind of subject lines are very important. A MailChimp study actually found them to fare better than overly decorated subject lines in getting emails open.

Shocking Subject Lines

If you want to capture someone’s attention, take them by surprise. Create subject lines with shocking facts, statistics, and new information that people can’t help but want to know what it is about.

Funny Subject Lines

According to statistics by The Radicati Group, the average person receives 88 emails per day. Many of those are pushy sales emails that are trying to tell people to ‘buy this’, ‘you need that’, etc. A humorous subject like can make your email stand out from the masses and make your recipients open the email.

Subject Lines with Numbers or Lists

The human brain is naturally drawn to digits, so subject lines with numbers will attract attention. Lists provide a quick and easy read and they create curiosity to find out what made it into the list.

Single Word Subject Lines

Your email is probably going to be the only one with a single word subject in people’s inboxes, hence it will definitely stand out due to its length. When choosing a single word subject line, choose words that will have enough impact to get people wondering.

For example, ‘Panic’ is a very strong word, when one receives such email they are going to wonder what it’s all about, why they should panic; hence they will open the email to find out.

Use this tips to develop creative subject lines that will help you improve your open rates, which increases the potential of new leads and conversion.

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