As a MOBE consultant, you want to promote MOBE products in the best way possible to earn more commissions. You have put up quite effective strategies, and you are considering webinars as your next move. But you don’t know how to start. Matt Lloyd talks about how newbies can create effective webinars here.
Offer Value, And Advance a Sale
Your content should offer your audience information of value, but if should also advance a sale. The purpose of your webinar and all other marketing materials is to make sales at the end of the day. You want to move your prospects from a point where they are slightly interested to actually taking out their credit card and making a purchase.
Matt Lloyd advices finding a minimum of 3 core pieces of content, then spending about 10 minutes discussing each. You will introduce your core piece of content, then talk about why your audience needs to implement it, showing them the benefit in doing so. Clearly explain the value of your core piece of content and make sure your audience understands well.
Call to Action
By the time you reach the end of the webinar, your content will have already supported the sale. Your prospects will be seeing the value in what you discussed. Now it is time to introduce the MOBE products that you are promoting. Matt Lloyd suggest using your personal experience with the product, talking about how it has worked out for you. You could also talk about a few case studies and testimonies from other MOBE consultants.
So now you have given your prospects information of value and built them up for purchase. You have introduced them to MOBE products, now it’s time to close the webinar. When you close, Matt Lloyd advices telling them to go to a link to get started. You want to put a call to action here, where you tell them to get the product you are promoting, briefly reminding them of all the benefits you have discusses which they will get from the product.