MOBE Training: How to Turn Product Features into Customer Benefits

Customers buy benefits, not features. When someone pays for a product, it’s for what it can do for them. Sometimes they might not even fully understand the feature, but if the product can help them solve a need they have or a problem they are facing, they might buy it.


Products though, don’t always come with specific benefits that affiliates can just use on their copy, it’s usually of the product’s grand features, and it’s up to the affiliate to sell those features to the customers.

Below are a few tips on how you can turn features into benefits customers will appreciate and buy.

Personalize the Feature

Clearly define the feature in a personalize manner. Do not tell consumers what the feature does, tell them what the feature does for them. For example, if you are promoting a business process automation software, instead of saying ‘Fast and accurate processes’, say ‘You’ll be able to perform your business processes faster and more accurately, with the removed problem of human error.’

Capitalize on The Results

What does the user achieve at the end? It should be something that solves their current problem. For example, the user might have a problem of mixed orders, so a business process automation software will remove this problem and make the business run smoothly, thus more customer satisfaction. A benefit from this could be ‘Deliver correct orders in a timely manner and fully satisfy your clients.’

Zoom in On Consumer Wants

What do your consumers want to achieve generally? Most common wants include making more money, business growth, etc. Zoom on those wants and describe how the products you are promoting satisfies them. For example, a business generally wants to generate more income. When promoting a business process automation software, a benefit could be ‘Service more clients in a shorter time and triple your gross income.’

Explaining your product’s strongest features can be important, but features can get technical and people may not understand them, which will drive them away from the product. Make them practical, personal benefits that people can relate to.

MOBE Scam Tips: Protect Your Assets

MOBE Scam Tips: Your assets are among some of your most important possessions, you have worked hard to acquire them, be it money, property, etc. As they grow, your assets become more at risks from law suits and many issues like fire damages, natural disasters, etc., hence it’s very important that you take precautionary steps to protect them before anything happens. This article offers you four such steps to help you protect your assets.

mobe scam tips for asset protection

Do a Risk Assessment

MOBE Scam Tips: Risks to a business can include loss of credible reputation, supply chain disruption, fire or water damage, and many more. You can always evaluate your business for risks, but risk assessment can be a complicated process and is best to be done by professionals. They will evaluate the risks each of your asset and relationships poses and suggest the best strategies to combat them.

Form A Limited Liability Company (LLC)

MOBE Scam Tips: An LLC is a business structure that protects you from being personally responsible for your business’ liabilities and debts. It protects your personal assets from your business liabilities and vice versa. In an LLC, you need to have a separate financial account for your personal assets and only conduct business in the company name, instead of your own.

Get Insurance

MOBE Scam Tips: Insurance is one of the most important types of protection you can get for your business. It can help compensate for your tangible investments like machinery and raw material in case of possible damage like fires, or robbery. It also protects your intangible assets from possible claims.

Protect Intellectual Property

MOBE Scam Tips: Your intellectual property is one of the most important assets of your business. Anybody who gets access to your ideas and processes might decide to use them for their own business and might even claim the ideas as their own if you have not already protected them. You can protect your intellectual property through patents, trademarks, and copyrights.

Everything might be going well for the moment and you might not be worried about lawsuits or such, but you can never predict the future, so the best way is to be prepared for it by protecting your assets.

Mobe Training : Increase Your Open Rates

The subject line of your email is perhaps the most important part of the email. It is the first impression that determines whether your email gets read or not. You should spend time creating a smart subject line that will capture the attention of your email recipients and compel them to open the email and read.


Below are 9 types of emails subject lines that will increase the chance of your email getting read.

Straight-to-business Lines

This kind of subject lines do not tarry around. The go straight into what the email is about, for example ‘70% Off all Merchandise’. Time is of the essence for many people, and many will just pass to the next email if they cannot tell what your email is about from the subject line. This is why these kind of subject lines are very important. A MailChimp study actually found them to fare better than overly decorated subject lines in getting emails open.

Shocking Subject Lines

If you want to capture someone’s attention, take them by surprise. Create subject lines with shocking facts, statistics, and new information that people can’t help but want to know what it is about.

Funny Subject Lines

According to statistics by The Radicati Group, the average person receives 88 emails per day. Many of those are pushy sales emails that are trying to tell people to ‘buy this’, ‘you need that’, etc. A humorous subject like can make your email stand out from the masses and make your recipients open the email.

Subject Lines with Numbers or Lists

The human brain is naturally drawn to digits, so subject lines with numbers will attract attention. Lists provide a quick and easy read and they create curiosity to find out what made it into the list.

Single Word Subject Lines

Your email is probably going to be the only one with a single word subject in people’s inboxes, hence it will definitely stand out due to its length. When choosing a single word subject line, choose words that will have enough impact to get people wondering.

For example, ‘Panic’ is a very strong word, when one receives such email they are going to wonder what it’s all about, why they should panic; hence they will open the email to find out.

Use this tips to develop creative subject lines that will help you improve your open rates, which increases the potential of new leads and conversion.