The MOBE affiliate program is mostly based online, but there are a lot of MOBE products directed at small businesses training and education. Many small business owners are not tech savvy or very active online, so it might be hard to reach them.
If you are promoting MOBE products online but aren’t making much success, you should look into offline marketing strategies to maximize your success. Below are a few ways to promote MOBE products offline.
Talk to People
This is probably one of the simplest ways to build awareness for the MOBE products you are promoting offline. Approach small business owners in your local area and talk to them about business problems they are facing. When you fully understand their problems, recommend appropriate MOBE products for their situation. Explain what the product is, and how it will solve their problem.
Find the local trade publications, magazines, or newspapers that your target audience reads. If you intend to approach salons, find out if there is a local association and if they have a newsletter. Write an informative article targeting a common problem among your target audience. Talk about how that problem is hurting their business, and at the end, offer a solution.
Join Local Business Associations
Small business gatherings are the best place to build rapport and pave way to promoting your business. Network and meet people without being a pushy salesperson. If possible, give talks on solving common problems to create credibility. When you have built a relationship with the people, you can start approaching them individually, assessing and understanding their specific business problems, and offering suitable MOBE products.
The bottom line of affiliate marketing is to get people in front of the MOBE products you are promoting so they can make sales. If you want to direct people to your website, you need to show them that MOBE products can solve their problems. Instead of hardcore selling, truly aspire to help people to solve their business problems with MOBE products.
MOBE Matt Lloyd Tips: Offering your time by the hour won’t advance you beyond. Human asset offices know not dime what they need to pay every hour to gain imperative ability. Regardless of the fact that you have a degree from a prestigious graduate school, work with a main firm, and can charge at a few hundred dollars 60 minutes, when the costs are removed, you’ll fortunate to net a third. Regardless of the possibility that you work yourself into an early grave by charging out 3,000 hours a year, you’re not, by that exertion alone, putting yourself on a track to end up affluent.
So, What Do You Have to Know to Become Financially Wealthy?
Most likely the principal knowledge you need is that you are out to wind up affluent, not fiscally rich. Budgetary relates to cash, yet you’ll have to perceive that cash is essentially a “stopping place” for past generation. The economy keeps running on, “you purchase the creation of others with your generation.” Land, generation, and value in those things underlies riches. Cash is only an accommodation for haggling.
Here’s what you need to understand if you don’t want to miss the turn that gets you to the intersection of Luxury Lane and Big Bucks Boulevard.
Know What You Are After
Having a big operating budget is not wealth. You can be “churning” millions of dollars a year, but you are only becoming wealthy to the extent you are profiting on that churning. A lot of churning with little profit is actually worrisome. A huge house of cards falls just as fast as a small one.
(Also known as Other People’s Money.) A business acquaintance mentions he needs 200 reciprocal capacitors (or whatever) to keep his production line going. He’s desperate and willing to pay $2 each. You’ve got $100 and know where you can get such capacitors for a dollar each. You could double your money! Or, you can borrow $100, paying back $110, and almost triple your money. Even better, you can get your acquaintance to pay in advance and clear an even bigger cut without putting your money at risk.
At a certain point in my retail profession, I tackled another window washer. Whenever he appeared in a suit, took my $20 from trivial money, and left his partner behind to do the window washing. I began seeing his partners around town, no less than three unique ones. I without moving began figuring what he could possibly make with three window washers under him while he focused on offering and planning—perhaps there could be a minimal expenditure in cleaning glass. When it occurred to me the person could undoubtedly be earning about $120 a hour with a work expense of around $21 60 minutes (35 years back) and extra overhead of at most $2 60 minutes, I was stunned that he was netting around four times as much as I was as an accomplice in a flourishing retail business, and with fundamentally less cerebral pains and representatives!
The productivity cycle that creates all the goods that actually represent the economy begins when an enterprising person looks to the future and sees the opportunity to make a profit. Think how easy it would be to start a window-washing business. So, why then do 99 percent of all casual window washers go about it all wrong by doing all the work themselves? Understanding how to spot situations that can be turned into profit-generating opportunities is an acumen that must be cultivated. Most people don’t start their own business. They create a job for themselves in addition to which they have to function as boss, secretary, and marketing person—four jobs in one; a burnout track rather than leverage.
Make Money with Money
MOBE Matt Lloyd Tips: How did Mark Zuckerberg make $4B in one day last week? How did Jeff Bezos make $6B in twenty minutes a couple of days ago? Was it by increasing their hourly wage? No. It was by equity. You are frail. You’ve got something like 100,000 to 150,000 working hours in your entire life (multiply that by what you can net per hour and there’s how rich you will potentially be). Money/equity can work 24/7/365 and not break a sweat. The trick is to live as frugally as possible when starting out young. Forgo every non-essential and set aside every dime you can. Putting your money to work for you can make you money even while you are sleeping. You can eat out at a nice restaurant and make the money to pay for the meal while you are dining. (Better yet, you can have your fellow diner who wants your business pick up the check.)
Successful MOBE- You don’t have to study internet marketing anymore in order to introduce people to MOBE. As a MOBE consultant, you can use the following offline method to build a thriving MOBE business.
An Untapped Opportunity
Originally, MOBE focused almost exclusively on internet-based affiliate marketing. But two years ago, we began to transition towards a new focus—small business training and education—with the introduction of the MOBE Marketplace.
One benefit of this shift in focus is that people who wanted to market MOBE but felt thwarted by all the necessary computer technology can now participate in the MOBE opportunity without ever placing a single paid online advertisement.
Using offline contact methods, our consultants can tap the wide-open market of small businesses seeking to improve some aspect of their operation and present those solutions on the MOBE Marketplace.
It’s a largely untapped opportunity that more MOBE consultants can use to build an offline MOBE business and make excellent commissions.
Generate Traffic Offline
As a MOBE consultant, you will engage in business-to-business (B2B) marketing—you are one business and you’re marketing to other businesses.
In the beginning, you should choose one kind or a few kinds of businesses that you want to market to. Perhaps it’s insurance agencies or health clubs or automotive repair shops—or all three.
The primary offline method of B2B marketing is the sales letter. The purpose of a sales letter is (1) to draw the prospect’s attention to the possibility of a benefit, (2) let the prospect know that you’re available to consult them on how to achieve that benefit and, (3) get them to contact you for a consultation.
Businesses have all kinds of potential challenges, but a universal problem is how to get more customers in the door.
Create a simple, one-page sales letter with a subject line that grabs the prospect’s attention: “If there were a way to double your customers in the next 60 days, you’d want to know about it, right?” Then tell them to read on and you will advise them on how to do it for free.
In the body of the sales letter, include some short paragraphs on these topics:
What the consultation consists of—how long it runs, that it’s personalized, etc.
Information about yourself—that you’re a small business consultant who helps businesses increase revenues, improve employee retention, reach new markets, etc.—however you want to position yourself.
Personalize your letter—i.e., if you’re mailing to auto repair shops, the letter should make reference to the specific challenges of the auto repair business.
How to contact you—create an online contact form and put a link to it in the letter. You can create this form with Wufoo.com or another service.
On the form, ask for their name, email, phone number, website, the best time to reach them, as well as their biggest frustrations and those kinds of things.
Include a call-to-action button: “Schedule my free consultation” or something similar.
Mail your letter to the businesses you’re marketing to. If you send out 100 letters, you may get five, 10, or more responses.
How to Handle Your Leads
When your prospects respond to your letter and fill out your contact form, you will get an email notification that contains their information.
This is a very good position to find yourself in because it means the copy in your letter is working (the more responses you get, the better it’s working) and it means they recognize you as a consultant and, to some degree, an authority.
Call the lead and schedule a consultation. Always give the impression that you are in demand—that your time is limited and valuable. Do this by indicating that you only have appointments available between certain hours on certain days. Make them choose between the times you are available. Keep the entire cycle on your terms, not theirs.
When you call them back, explain how the call will proceed—again, it’s your terms, not theirs. You could say something like, “I’d like to find out more about your business, what your exact difficulties are, your immediate and future goals, etc.” Tell them that if you think you can help them, you will indicate how to proceed, but if you don’t, you will let them know that too.
Then ask them to tell you about their business. They will usually be more than happy to tell you all about it and that’s what you want, so let them do the talking. Listen to them closely and you will uncover their pain points.
When they’re done, you want to say something to them that indicates that you fully understood the situation with their business.
If you’ve listened closely and really understood what they’ve told you, they should come back at you with something affirmative, like “Yes, you really get what I’m saying” or “That’s exactly it.”
At that point, you would introduce the solution to their problem. You might lead into it with a statement like, “If I could show you how to increase your targeted leads every week (or whatever their situation is) for less than $1,000, that would be a pretty good value, wouldn’t it?”
They will likely say “yes.” Then you introduce the solution from the MOBE Marketplace that corresponds to their problem, show the benefits, features, and then close the purchase.
This is something that MOBE consultants were able to do in the past, but few of them did. With the finalization of MOBE’s shift to small business training and education, all the pieces are in place to fully support this kind of offline marketing approach. Especially for people who don’t have the patience or inclination to learn the technology of online marketing, this approach is ideal.