MOBE Matt Lloyd: What Is Top Tier Traffic and How Do I Get It?

mobe matt lloyd tips to get top tier traffic

MOBE Matt Lloyd: What is top tier traffic? It’s almost like I’m asking a trick question, because there really is no such thing as top tier traffic. In fact, I’m not even sure what this phrase really means. I’m sure some traffic sellers might be referring to where the traffic they’re selling originates from—countries like the United States, Australia, Great Britain, or Canada. But what they’re implying is that ‘top tier’ is a higher quality than other traffic. It’s not.

What is the best traffic source? Or, how do I get quality traffic? These are questions I get asked all the time. Unfortunately, these are the wrong questions to ask. The right questions would include the following:

  1. Have I defined my ideal customer avatar and do I know where they go on the web?
  2. Have I provided good follow-up once I’ve received leads, not only with daily emails, but convincing email copy?
  3. Have I gone the extra mile to make the sale by making a phone call or by giving a webinar?

I wish I had an easy answer like, Facebook or Google were the best traffic sources, but it doesn’t work that way. You have to be able to take the leads you corral and convert them. And if those leads don’t convert, ask yourself if you’re doing everything you can to get them to buy from you. Here are some tips to do just that:

Ideal Customer Avatar

What is your ideal customer avatar and who fits that description? A customer avatar is an imaginary person that describes the ideal demographic for your business, a composite of many characteristics of your target market. How you identify who fits this description will depend on where you might implement your marketing strategy. Use your avatar to your advantage, and market your company in whichever channels are most effective, and whatever places your demographic frequent most.

Follow Up

Now that you’ve defined your customer avatar and have placed ads on the platforms and places where they frequently visit, it’s now time to turn those leads into sales. Follow-up is the most important facet of converting leads.

Are you emailing these leads? Make sure these leads are going on your list and that you’re contacting your list daily. Is your email copy convincing and persuasive? If it isn’t, you’re wasting opportunities.

What else are you doing to follow up? Will you go the extra mile and host a webinar, providing more value and incentive to this base? Will you pick up the phone and close a sale? How far are you willing to go? All successful MOBE consultants, ones that have earned hundreds of thousands of dollars in commissions, go the extra mile to convert a lead into a sale.

Good research and consistent follow-up is the best way to ensure higher conversions. It’s your job to make a connection with your customers.

Final Thought

Most of the time, when people complain about traffic, they later find out they weren’t doing enough to follow up with their leads. They were being ignorant marketers. I don’t say that to be critical, but to stress those successfully converting customers is an entire process, not just having good traffic.

Yes, there are bad traffic sources, but usually what causes that perception is poor follow-up. How I determine a bad traffic source is making sure I’ve crossed all my t’s and dotted all my i’s in my follow-up. If I have, and my conversion rates still aren’t great, I will then use a different seller. But if you’re going to be an internet marketer, you have to get good at converting. Don’t be afraid to engage your audience and sell. Work on improving your conversion skills.

Follow-up is the key ingredient to making sure your traffic is legitimate.

MOBE Review: The Ups and Downs of Being MOBE’s CEO

mobe review about ups and downs of being ceo

MOBE Review: Recently someone asked me: “What is the best thing and the worst thing about being the CEO of MOBE?”

It’s a more complicated question than you might realize, mostly because I rarely stop thinking about the future long enough to really ask myself how I’m feeling about the present. That said, there are definitely things I love about being the leader of this company, and like every job, there are frustrations along the way.

Statistics show that in general, people with higher incomes are happier than their peers. To a point, I agree that financial freedom has a lot to do with my own level of satisfaction in life. However, it’s not the only reason that I am fulfilled. Most of my satisfaction has to do with finding success in a business that I created.

Product Creation Is My Passion

One of the best parts of my job is the fact that I get to create all kinds of products. I’ve put together dozens and dozens of learning packages, mentorship services, business strategy resources and training videos—so many, in fact, that I couldn’t possibly give you a number. It’s my favorite thing to do because every new product is a unique and an essential part of the business learning process.

When I get feedback from the consultants who have enjoyed the products I’ve created, I get a really great feeling of accomplishment. I love hearing about the positive experiences so many people have had with my courses because I know I’ve done a good job and inspired someone to achieve greater things.

My Consultants Make Me Proud Every Day

To date, my company has paid out more than $67 million in commissions to MOBE consultants, and that makes me so happy! Just a few years ago, I never would have imagined that the business I built would be responsible for so many people’s financial freedom.

Not only am I proud of myself for creating this great system, but also, I’m proud of all the people I work with who have found their own success. MOBE isn’t just about me; it’s about all the employees, consultants and clients working towards a better financial future.

Now for the Downside

MOBE Review:Really, there’s no way I would give up being the CEO of MOBE, even if it meant losing all the difficulties and stress that often comes along with the job. I know that the benefits far outweigh the negatives. Of course, there are things I could do without.

When you’re a CEO, challenges seem to pop up at the most inopportune times. One month, there may be a disappointing result from a new strategy I put in place; the next, sales from a formerly profitable niche may fall unexpectedly. There are employees, departments, finances, websites, and so many other things to handle and each has their own set of regular challenges.

If I could make one wish, it would be that entrepreneurship was like how I imagined it a long time ago, and once my company becomes successful, there would be no more problems to solve. Unfortunately, that’s just not realistic.

I Love Being the CEO

Woodrow Wilson said something about leadership that really resonates with me:

“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.”

I think he probably said it better than I could.