MOBE Matt Lloyd: What is top tier traffic? It’s almost like I’m asking a trick question, because there really is no such thing as top tier traffic. In fact, I’m not even sure what this phrase really means. I’m sure some traffic sellers might be referring to where the traffic they’re selling originates from—countries like the United States, Australia, Great Britain, or Canada. But what they’re implying is that ‘top tier’ is a higher quality than other traffic. It’s not.
What is the best traffic source? Or, how do I get quality traffic? These are questions I get asked all the time. Unfortunately, these are the wrong questions to ask. The right questions would include the following:
- Have I defined my ideal customer avatar and do I know where they go on the web?
- Have I provided good follow-up once I’ve received leads, not only with daily emails, but convincing email copy?
- Have I gone the extra mile to make the sale by making a phone call or by giving a webinar?
I wish I had an easy answer like, Facebook or Google were the best traffic sources, but it doesn’t work that way. You have to be able to take the leads you corral and convert them. And if those leads don’t convert, ask yourself if you’re doing everything you can to get them to buy from you. Here are some tips to do just that:
Ideal Customer Avatar
What is your ideal customer avatar and who fits that description? A customer avatar is an imaginary person that describes the ideal demographic for your business, a composite of many characteristics of your target market. How you identify who fits this description will depend on where you might implement your marketing strategy. Use your avatar to your advantage, and market your company in whichever channels are most effective, and whatever places your demographic frequent most.
Now that you’ve defined your customer avatar and have placed ads on the platforms and places where they frequently visit, it’s now time to turn those leads into sales. Follow-up is the most important facet of converting leads.
Are you emailing these leads? Make sure these leads are going on your list and that you’re contacting your list daily. Is your email copy convincing and persuasive? If it isn’t, you’re wasting opportunities.
What else are you doing to follow up? Will you go the extra mile and host a webinar, providing more value and incentive to this base? Will you pick up the phone and close a sale? How far are you willing to go? All successful MOBE consultants, ones that have earned hundreds of thousands of dollars in commissions, go the extra mile to convert a lead into a sale.
Good research and consistent follow-up is the best way to ensure higher conversions. It’s your job to make a connection with your customers.
Most of the time, when people complain about traffic, they later find out they weren’t doing enough to follow up with their leads. They were being ignorant marketers. I don’t say that to be critical, but to stress those successfully converting customers is an entire process, not just having good traffic.
Yes, there are bad traffic sources, but usually what causes that perception is poor follow-up. How I determine a bad traffic source is making sure I’ve crossed all my t’s and dotted all my i’s in my follow-up. If I have, and my conversion rates still aren’t great, I will then use a different seller. But if you’re going to be an internet marketer, you have to get good at converting. Don’t be afraid to engage your audience and sell. Work on improving your conversion skills.
Follow-up is the key ingredient to making sure your traffic is legitimate.