The most expensive seminar you can attend is one that does not give you return on investment. The point of attending business seminars is to learn how to get your business started or improve on your existing business.
You spend days at the seminar taking notes and collecting all brochures and reading material offered. The problem occurs when it’s time to go back home. Most business owners will just go on with their usual routine, the seminar notes cast aside, whatever that was learnt at the seminar never implemented.
Matt Lloyd proposes a different approach towards seminars in order to get the best out of your investment. Instead of going to an event with hopes of learning many things you can implement in your business, he advises looking for only three key things that can have a great impact in your business and make your investment worthwhile if you implement them.
These three key factors can come in any form, it could be a new idea, an experience, a piece of information, or even new connections.
You could pick up an idea that you may have heard or learned before but never considered, and you realize it’s something that you can implement right away.
An experience could come from something you implemented in the past to grow your business, or even for personal growth. You could replicate the positive results of this experience by re-implementing it. An experience could also come from activities and exercises during the seminar that shows you a new strategy which will work for your business.
Connections are the network of other people at the seminar. These are business owners with unique experiences and knowledge you can benefit from. They are also potential business partners. Interact with both speakers and attendees, and swap business contact information for any possible partnering deals in future.
Seminars are an important source of knowledge. There will be a lot of valuable information shared throughout the event. Instead of trying to absorb it all at once, seek important takeaways you can implement on your business when you get back home.